
Transparency and lack of customer data limit benefits of AI
The annual State of Customer Engagement Report reveals the growing importance of brands disclosing how they use customer data to

The annual State of Customer Engagement Report reveals the growing importance of brands disclosing how they use customer data to

Forrester sees the Internet of Things as helping companies and employees transition to a smart working environment as they return

Collectively, across these the countries polled, 65% of consumers are concerned with the way connected devices collect data.

Companies able to address the thorny problems the IoT poses around data management, privacy, analytics, and other areas will likely

IoT is helping to transform businesses and consumers alike. But no business can embrace IoT without itself undergoing digital transformation.