The abundance of data coming from connected “things” in the IoT has opened up new markets in which data is bought and sold in many forms.
While it has been predicted that collected consumer data will be a valuable asset for many companies, there are still many privacy issues hindering the trade personal data.
In contrast, enterprises which deploy connected devices and products have an advantage when it comes to turning data into revenue. Aggregated, non-personal data coming from “things” in the IoT will be the “hotbed” of the emerging data trading industry.
