Tue, 13 Oct 2026

TEDx: How technology will change retailing

The internet of things (IoT) is here, and technologist Taylor Romero is first in line to bring these new advances into his wife’s barbershop & clothing store. Brick-and-mortar stores are in competition with online retail, but might the internet save his family shop?

Join Taylor has he pulls back the curtain on the future of IOT-integrated retail.

Taylor Romero landed his first web gig at the age of 14 and worked several high-profile positions in the tech industry before going in a totally new direction, diving into retail and men’s fashion. He and his wife, Becca, opened Spruce, a menswear boutique and barbershop, in 2015 and haven’t looked back since. Taylor is passionate about the ways technology can impact our world, and hopes to play a part in helping put Denver on the map as a tech mecca.

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