Tue, 13 Oct 2026

Using IoT data to improve customer experience

The Internet of Things has profound implications for those organizations that apply it at scale and overcome hurdles such as security concerns. But one thing must remain the same – focus on the customer.

Fred Landis, Sr. Manager, CRM/Social Enterprise Strategy@Capgemini, says “IoT has a big role to play in customer experience by enhancing communication, reducing wait times and gaining greater insights.”

In this short video, Frank Wammes, CTO, Application Services – Continental Europe at Capgemini discusses how Customer Experience can be improved with the help of the Internet of Things (IoT).

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